Higher education Web sites are generally a reflection of the organization itself. With several service departments and academic offerings, university and college sites can be as complex to navigate online as they are on campus. Because their nature involves complex processes and needs of a continuously evolving audiences, higher-ed sites require applied discipline alongside imagination to creatively connect all constituents into a unified, branded community.

University of South Florida St. Petersburg

College of Education

The USFSP site in total weighs in at about 37,000 pages. The College of Education redesign too the graduate and undergraduate programs, the foundation, services, the Dean's goals and news and combined them into a compelling story. Visually engaging and addressing all audience needs, the approximate 300 page section of usfsp.edu was condensed to 30 pages. New branding, taxonomy, SEO, navigation, IX (Interactive Experience, which is UI and UX combined) and user functionality were implemented. 

NOW ( Mobile first, story-telling style, vibrant photography, usable, personable, current speaks to a variety of audiences )

BEFORE ( Outdated brand, dead newsletter, old news, disparate navigation and taxonomy,  old photography, stale language )



This redesign streamlined process and information for prospective students while serving needs of current students.

NOW ( 1 page with intuitive linking and functionality )

BEFORE ( Information was disparate and required users to navigate some unknown (not linked) sections on the usfsp.edu site to include 3 pages in Coe - 2-4 pages in Office of Graduate Studies - 2 pages in Graduate Catalog )