PEERLESS PUMP COMPANY
This international engineering company found their sales collateral had lost its verve. Requiring a complete overhaul of their collateral, Peerless Pump required reinvention of existing materials and collateral to introduce a new product line. Cohesive, coherent, and contemporary materials with calls to action were designed and delivered to appeal to younger, emerging group of buyers.
Promote the fire protection systems line at an international trade show in Atlanta, Ga. Four 4x7 foot banners were created and suspended from the ceiling. As part of the campaign and call to action, each banner depicted the largest infrastructures in the world at that time including the Jin Mao Tower, the Tapai 101, the Sears Tower, and the newly proposed design for the World's Trade Center. With the aftertaste of September 11 events still in the minds of onlookers, this call to action resulted in the best reported booth attendance on record for the company.
- Trade show
- Web site
- Marketing and instructional collateral